Refresh Culture: A catalyst for engagement & collaboration

Did you know? 

70% of the American workforce is not engaged in their work.  Disengaged employees cost U.S. businesses between $450-$550 billion each year in lost productivity. These workers are commonly disenchanted and negative.

Recognizing space as a way to re-engage your workforce begins by first defining organizational culture.

What is culture and why does it matter?

Culture is a company’s identity – the personality of an organization. A company’s unique vision, beliefs and values are all aspects that contribute to shaping the culture. Culture creates a sense of order, continuity, and commitment that permeates every aspect of the organization, from how employees interact to customer perceptions. There’s no single culture that works for all businesses.

Over time, a company’s culture may grow and change, but a great culture always allows employees to feel connected to each other and to the company through common goals and personality. In addition, an organizational culture that motivates employees can yield high returns. A healthy culture supports happy, collaborative, inspired, committed employees which, in turn, can increase productivity and the success of the company.


Related Resource

Haworth Case Study: Ash BrokerageView

Discover the power of culture and space.

The workspace is a foundation for culture and can help shape and support a successful organizational culture.  A quality culture at work is a give and take – people are a company’s greatest asset, so designing an office environment that is in align with a company’s culture can have tremendous impact on the success of maintaining and growing culture and the happiness of a company’s people. An organizational culture that motivates employees can yield high returns.

Creating a workspace that inspires a business’ culture can:

  • encourage energy and inspiration
  • foster innovation
  • support effective collaboration
  • engage employees
  • drive up productivity and revenue

Many people believe that changing space automatically results in culture change, which isn’t necessarily true. But there is benefit in designing a new space or redesigning a current space to reflect your preferred culture—making sure that the physical attributes of the space enable the behaviors of that culture. A new space alone won’t guarantee success, but is an important part of that process.

One-size-fits-all workplace solutions do not work. An organization’s culture needs to support its people, the work they do, and how they do it, while aligning with business strategy.


Our people should be inspired to do their best work in a space that represents who we are.

Tim Ash
CEO, Ash Brokerage